smartlead training academy

Unlock Your Potential with Smartlead Sales Training: Upskill your Staff, Empower Your Calls, Elevate Your Results


Tired of lacklustre sales calls and unsuccessful prospecting attempts?

At Smartlead, we understand making sales calls and engaging with prospects can be daunting, especially if you don’t have the necessary skills or experience.

That’s why we’ve created the Smartlead Training Academy.

Our training course designed to upskill in-house salespeople and prospectors who lack confidence and aren’t getting the desired results.

Our program is also perfect for business owners and entrepreneurs who rely on digital communication to reach out to potential clients but want to take their prospecting to the next level.


Find yourself relying on LinkedIn messaging or email to avoid picking up the phone?

Our comprehensive training will give you the confidence to pick up the phone and engage with prospects in real-time again. You’ll learn proven sales techniques and strategies, as well as how to build rapport and overcome objections.

Our experienced trainers will guide you step-by-step through the process, ensuring you have the skills and knowledge to succeed – and get off the training course and onto the phones.

Don’t let a lack of confidence hold you back from achieving your sales goals. Enrol now in the Smartlead Training Academy and telephobia will be a thing of the past.

B2B cold calling needn’t be a dying art

Time and time again we hear experts say that “cold calling is dead”. But, with omnichannel experiences becoming the norm for consumers, is it really so? Or should cold calling have simply evolved into something else? Something better?

When it’s done right, cold calling is a critical aspect of your omnichannel marketing strategy. And we’re here to help you get it right...

“56% of consumers say it increases their trust in a brand when they speak to someone on the phone."


"Organisations who believed cold calling is no longer effective experienced 42% less growth than those who believed otherwise.

Medina, Altschuler & Kosoglow

"56% of consumers say it increases their trust in a brand when they speak to someone on the phone."


"49% of buyers prefer to be contacted through phone calls."

Rain Group

"34% of salespeople say prospecting and lead qualification are their biggest challenges."


"It takes an average of 18 calls to connect with a prospect."


upskill telephone training

Our methodology

The Smartlead telemarketing philosophy has been developed and refined for more than 15 years. And we want to share the secrets of our success with you.

Our training courses are delivered by experienced trainers who have worked in sales for decades – they know exactly what it takes to succeed when you’re on the phone talking with customers.

The training is practical and interactive. You’ll develop your skills in a number of areas, such as:

  • Customer-focused communication
  • The art of listening
  • Effective questioning techniques
  • How to build rapport with people on the phone
upskill telephone training

Overcoming telephobia

As the world has become more digitalised, more and more people are becoming afraid to pick up the phone. Particularly amongst Millenials, we hear regularly that communication seems daunting when there’s no screen to hide behind.

With so many modes of communication available to us, it’s just too easy to put off making calls. Especially if you’re not sure what to say or how best to approach prospects.

Overcome this fear by learning how to build rapport quickly using tried-and-tested tools and techniques that really work.

Ready to dramatically improve your productivity and sales results? Furnish yourself or any client-facing staff with the confidence and skills to engage with people on the phone.

The course format

Our training course takes place remotely over Teams with our highly qualified and experienced sales and training manager, Trevor Singh. It will only take two hours out of your busy schedule to transform the way you think about making sales calls, and give you the foundations for being more comfortable and successful when connecting with potential clients on the phone.

Course preparation

Before the training, we’ll send you a brief form for you to return to help us understand your specific challenges – so we know how to tailor the course to give you what you need.

Topics covered
  • Making sales/business calls with confidence
  • Preparing for successful sales/business calls
  • Getting past the gatekeeper
  • Questioning techniques
  • Objection handling
  • Categorising/prioritising leads
  • Pipeline nurturing/management
  • Successful appointment setting
The costs
  • £350+VAT per attendee
  • 10% discount available for group bookings (four or more attendees)
  • 20% discount for BNI members – use coupon BNI20 at checkout and tell us your BNI Chapter alongside your company name in the checkout field.
What's included
  • A two-hour live virtual training course tailored to your needs
  • Two hours of one-to-one post-sales support (valid for six months)
  • All training and support are to take place remotely via MS Teams, unless otherwise specified
Bespoke training available

As is the Smartlead methodology, we’re here to give you what you want. Our training course is designed to be remote for your convenience. If you’d prefer a private online or in-person training programme anywhere in the country, we’re here to help. We can deliver telephone training in your offices, in our offices, or in a venue organised by you or by us. We can create a bespoke package just for you. Let us know what you’re looking for and we’ll make it happen.

How to book

You can view our course availability and book and pay directly through our booking calendar by clicking this link. Or you can call us on +44(0)330 043 7343 or email

sales training course format

“My team and I went on the training with Smartlead marketing, Trevor was amazing and really broke down the importance of engagement and getting the right information out of every phone call. The training was informative and gave my team more confidence in making calls, I would highly recommend the session if you are looking to get more out of those sales calls.”

Terri-Ann Sarjant

Task Virtual Solutions

Become a confident and successful salesperson or prospector by enroling now in the Smartlead Training Academy. Our proven techniques and strategies will help you pick up the phone, close more deals and elevate your results.