smartlead marketing

about us

A lead generation agency that works smart

Our business is growing your business.

Ready to take your B2B lead generation to the next level? We’re ready to help.

Smartlead Marketing is a one-stop-shop for all your lead gen needs. With our multi-channel marketing campaigns, you’ll get a cohesive customer journey that drives conversions through conversations.

Our expert team offers B2B telemarketing, ABM, email marketing, appointment setting, contact list building, content creation and social media management. So we meant it when we said we were a one-stop-shop.

Your existing campaigns can be analysed then optimised. We’ll identify gaps and provide unbeatable solutions to fill them. Basically, you’ll get help to get more leads and close more leads.

Sounds good? We thought so.

How it all began

Smartlead marketing how it all began

We saw the market needed a smart telemarketing solution

In 2012, ‘SmartLead Direct’ was born out of a need to fix the negative reputation of telemarketing services.

We heard the complaints of it being “intrusive,” “aggressive,” and “pushy,” and knew there had to be a better way. A more intelligent, more sophisticated, more effective way.

So, we set out to provide a solution that combines expert telemarketing with a customer-centric approach. Say goodbye to pushy tactics and hello to effective lead generation.

During the Pandemic, like many others, we had to adapt and evolve to find new ways to boost business for our clients…



A better lead generation solution

We decided to expand our services and integrate lead generation strategies such as email marketing, social media management, and the launch of our Smartlead Training Academy.

With this evolution, we transformed into ‘Smartlead Marketing’.

If you’re looking to achieve market penetration and business development, then B2B telemarketing is the answer. But only when done right. We knew that for success, businesses like yours just needed the right telemarketing partner.

We offer a sophisticated approach to lead generation, backed by extensive research and a team of high-calibre professionals. We believe in persuasion, not pushiness. Assertion, not aggression. Intelligent conversations, not intrusive sales pitches. We’re a unique and effective lead-generation solution that sets you apart from the competition.


Our success rests on your success

 At Smartlead Marketing, we view our partnership as an extension of your business. Our success is tied to yours, so we’re committed to being the best we can be for you. With our expertise, we’ll guide you to strategic growth and transparency every step of the way.

Our commitment to high standards of customer relationship management ensures a seamless experience for you and your clients. We work hard to build a symbiotic relationship that drives our mutual success.

We couldn’t do it without you. And we like to think you’ll come to realise the sentiment is mutual.


Meet the team

Want to know how Smartlead Marketing consistently delivers high-quality leads? By employing amazing people. Meet them here.

appointments set

years in business


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smartlead promises

You will be assigned a telemarketing expert with at least five years of experience in your field.

Flexible working, on-site or remote work arrangements are all available. We’re here to give you what’s best for you.

Our approach is consultative, we listen and consider the various aspects of your business and sector before formulating a plan.

You will be guaranteed complete visibility into your pipeline and guaranteed that all leads and action points will be followed up.

All your leads and appointments will be reported to you regularly.

Our volumetric pricing model is based on the total amount of engagement that your campaign drives.

We will deliver consistent, regular updates and reviews of all campaigns.

Exceptional service starts with happy, engaged staff. That’s why our business model centres around staff engagement and retention. Our high retention rates are proof that our team is happy and motivated, which translates to exceptional service for both our clients and yours.

Our telemarketers are incentivised based on results, not volume of leads/appointments. This means they won’t be incentivised to book “tea and biscuits” meetings for the sake of it – saving you time and money.

Our success rests on your success. You can rely on us as a sales and marketing partner who’s out for your success as our first priority.

Our clients say:

“It is refreshing to find a lead generation company that meets our expectations and takes genuine pride in their work. We have been working with Smartlead Marketing on a niche campaign and it has been an unexpected, but welcome change to find the same person working on our account since day one. We are now at the point where we would happily recommend them to our clients and suppliers.

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That’s enough about us. Let’s talk about you.