GDPR-Compliant direct marketing data


All successful outbound marketing campaigns begin with great data

Putting first things first

The direct marketing data you are using can make or break your efforts to generate leads through outbound marketing campaigns. This is because when you built your marketing strategy on wobbly foundations of out-of-date, unreliable (or even unlawful) data, something is going to fall down somewhere.

The data you collect and own is one of your business’s most valuable assets. It is critical to your B2B marketing strategy and is the key to unlocking value in your marketing efforts. You can have the most sophisticated marketing campaign in the world, but if it never reaches relevant people it is simply a waste of time.


The power of personalisation in direct marketing data

Today’s consumer doesn’t want blanket targeting. They want to be thought about and targeted with direct, personalised content and campaigns from the very beginning. But, they also want their privacy – and the law reflects that.

Your business needs data. Namely, contact details and demographic information and insights that can fuel your marketing efforts, but that comply with global privacy laws and quality standards.

Our GDPR compliant B2B direct marketing data is a highly sought after service. It can form the basis of any or all of our outbound marketing channels. This data is specifically generated to produce quality standards that achieve the best results for your business.

Market-leading quality direct marketing data standards

With our market-leading quality standards, our direct marketing data is reliable, trusted and detailed. It can give you higher success rates and form the bedrock of strong connections and great marketing ROI.

Creating a strong and long-lasting relationship with our clients is our absolute main goal. And we believe we are only going to do this through transparency, honesty and superior standards of quality control. Our extensively trained and experienced research team work exceptionally hard to provide GDPR compliant data that is up-to-date, reliable and accurate.

The integrity of our data is guaranteed through…

Continuous data collection & refreshment

Frequent market movement and job changes can render data obsolete as soon as it’s collected. We regularly check and update our data to ensure it’s as relevant as possible.

Data cleansing and data standardisation

Our data is checked for syntax errors in email addresses, duplicates and blank information. The team ensure all data is standardised and formatted to remove inconsistencies and enable appropriate filtering and analysis.

Bespoke data enrichment & customer profiling

We collect data at all touchpoints and record it in a single integrated platform. Then we use data enrichment tools to gather information from multiple platforms and build a detailed and accurate profile of each person in our database.

"54% of organisations state data quality and completeness is the biggest challenge with data-driven marketing."

Gartner Data & Analytics Survey

“From the initial detailed discovery process that covered all aspects of our requirements, including specific verticals to target, how ICS Comms differentiate ourselves in the market and overcoming possible objections, Smartlead Marketing have proved themselves to be very effectual in obtaining the required contacts and appointments to put our Sales Team in a position to work on a number of high value New Business Opportunities.

I can highly recommend Simon and the team to any business that is serious about expanding their client base by way of telemarketing.

The detailed weekly reports also received, allows our management team to view and understand the progress being made and also the potential prospects coming along downstream.”

ICS Comms Limited

The right data can make or break your marketing strategy.

Make us part of your team.