Email Marketing

Email marketing is still one of the most effective B2B lead generation channels

Successful email marketing begins with a great database. You may have a database of prospects or need one building from scratch. In both cases, we take the time to understand your business, conduct our research, and intelligently filter and prioritise prospects.

As a blended part of your overall marketing approach strategy, a targeted specific segment of your database can generate interest about a new product, event or conference. We have the capability to deliver e-mail specific campaigns and provide market feedback, analytics and identify next steps in the process.

Our personalised email marketing campaigns:

  • Generate immediate inbound enquires and leads
  • Produce high-quality leads
  • Raise brand awareness
  • Engage your prospects
  • Use sophisticated marketing technologies
  • Daily, weekly and monthly reporting

Our email marketing campaigns follow-up each potential lead, working the pipeline to provide you with highly qualified leads and appointments. When done right, email marketing can put you in front of company directors, key buyers and senior decision-makers.

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Client Testimonial

“Smartlead Marketing has worked a lot for Henley Research International in both lead generation for our executive search business and as head hunters. Their telephone manner is such that they can call someone who is not expecting a call and put them at their ease very quickly, establishing a rapport easily. Without being overly pushy they have the knack for achieving the desired outcomes from their calls.”

Henley Research International