email marketing
Email marketing is still one of the most effective B2B marketing channels
More than half of all marketers say that email is the most effective channel for early-stage lead generation, according to the 2021 Demand Gen Report. We can’t disagree with them. A highly targeted, well-designed, perfectly executed email campaign can be lead-gen dynamite. But, only when you get it right.
We’re here to make sure you do.
Target the right audience with your email marketing strategy
A successful email marketing campaign begins with a great database. If you have your own database of prospects already, great. If not, we can help with that. Check out our GDPR-compliant direct marketing data.
Whether we’re working with your data or ours, we take the time to understand your business. We do this by researching, intelligently filtering and prioritising your prospects based on the goals and desired outcomes of your campaign.
An email marketing partner who can connect you with the right audience
As a blended part of your overall marketing strategy, we can segment and target a specific audience with a targeted message. An email marketing campaign can be a very effective early lead gen step. This is true whether you are promoting a new product, event, conference or trying to break into new markets.
Email marketing builds awareness of your brand and your value proposition. This is because it gently encourages the beginning of a conversation and layers of engagement.
Not only does an email campaign give your brand exposure. It also gives you insight. This is because our analytics capabilities provide you with data on the engagement behaviour of your prospects. This helps you identify those who are actively engaging with your content and decide next steps.
Your Smartlead email campaign will be a success because we…
Build your contact list
Segmenting and targeting your data starts with sifting through it to find the most appropriate people with the highest potential for engagement. We can also provide you with clean, quality, GDPR-compliant data to use.
Decide your goals
Be clear about the purpose of your campaign. Are you launching a product or offer? Sharing insights? Raising general awareness? The goal defines the action.
Create your content
You can use your existing content – like blogs, white papers, research findings and surveys. We can also provide you with bespoke content created by our in-house content strategist and copywriter.
Record and analyse data
Our technology can provide you with in-depth engagement analytics from all your email marketing campaigns. This means you can track who opens and reads your emails, as well as who engages with links and content.
Follow up & Repeat
The data we provide can inform your next steps and identify key prospects who are already aware and actively engaging with your brand. We can then create further engagement opportunities with these contacts.
The Smartlead email marketing service will…
Generate immediate inbound enquiries & leads
Engage with decision-makers & influencers
Drive traffic to your website or specific landing pages
Use sophisticated marketing techniques & technology
Raise product & brand awareness within the right audience
Provide daily, weekly & monthly reporting
“It is refreshing to find a lead generation company that meets our expectations and takes genuine pride in their work. We have been working with Smartlead Marketing on a niche campaign and it has been an unexpected, but welcome change to find the same person working on our account since day one. We are now at the point where we would happily recommend them to our clients and suppliers.”
With an estimated 4,200% ROI, email marketing is still one of the most powerful marketing tools your business can use to drive growth.
Make us part of your team.
