content writing services


High quality content is the foundation of every successful marketing campaign

That’s why we offer a range of content writing services to help you create compelling, informative, and engaging content that resonates with your target audience.

Our content writer has almost 20 years of experience crafting copy that engages and converts. With a background in journalism and marketing,  our writer has the blend of skills you need to create content that offers value and builds trust with your audience.

Why do I need content writing services?

Great content will help your business grow through educating, informing and inspiring people to action. You can use content on your website, as part of LinkedIn campaigns, for email marketing purposes and/or to personalise your messaging.



What can we create with your content writing services?

You can create gated content, like whitepapers, e-books or webinars. This type of content requires users to provide their contact information, such as their email address, in exchange for access. This allows businesses to capture leads and nurture them through email marketing campaigns.

You can create blogs, website landing pages, email copy, newsletters, case studies, and just about anything you (or we) can imagine.

Our writer has a deep understanding of various industries – including all our specialist sectors and many more. And what they don’t already know, they will thoroughly research. Smartlead’s writer can pass off being an expert in anything – which is both a superpower and super irritating. But it definitely gets the job done.

10 examples of content we can create for you

1. Blog writing
2. LinkedIn messaging and articles
3. Articles and advertorials for local and national press
4. Website content – landing pages, about pages, product descriptions and more
5. Social media content
6. Email campaign content
7. Email newsletters
8. Listicles
9. Case studies
10. Ebooks, whitepapers, brochures


Content is still king – and here’s why…

Build relationships

Content marketing helps build relationships with customers: By creating and sharing valuable content that addresses the needs and interests of your target audience, you can establish trust and authority, and build strong relationships with potential and existing clients.

Improve your SERP rankings

Content marketing can improve your website’s search engine rankings: By producing high-quality content that incorporates relevant keywords and provides value to your target audience, you can improve your website’s search engine rankings and drive more organic traffic to your site.

Stand out from the competition

Content marketing can help you stand out from the competition: By creating unique and compelling content that sets you apart from your competitors, you can differentiate your brand and attract more attention and engagement from your target audience. It’s the best way to start the conversation!

"40% of B2B marketers have a documented content strategy; 33% have a strategy, but it's not documented, and 27% have no strategy whatsoever."


"91% of marketing pros achieved success with content marketing in 2021."


“I received a cold call from Smartlead Marketing, who were promoting their offering for B2B, research-driven, lead generation and telemarketing services. At the time we were using another company for this service but on a pay-per-appointment basis and so saw no reason to consider changing. However, Smartlead made a valid point in that if we were paying for appointments only, then what was happening with the intelligence that was being captured from the other conversations that were being held but did not result in immediate appointments? They explained that this was effectively future pipeline for us that required nurturing and the next actions that needed to be followed up.

They told us a slightly higher investment would help us generate appointments and nurture leads that could keep our pipeline energised as well as provide more valuable insights into the market.

We agreed to a 20-day trial campaign with Smartlead, initially around our MiFID ii offering and we were suitably impressed with the results that were generated. The quality of appointments that were generated for us were high and well-reported by their knowledgeable team.

We have since converted some sizeable pieces of business as a result of our activity with Smartlead and we are continuing to work closely in partnership with them to help achieve our new business goals.”

Dunstan Thomas Group

Take your content to the next level.

Make us part of your team.