Account Profiling & Contact List Building

Account profiling services

Because even the best campaign will fall flat if the right people don’t see it.

You’ve perfected the strategy. And you’ve finely tuned the message. But, the most important part of the marketing campaign is who you’re marketing to. That’s where account profiling comes in.

Carrying out a marketing campaign with outdated, unqualified contact lists is as effective as working your way through the phonebook. If you want results, you need to start with the data.

At Smartlead Marketing, we invest in developing and researching our techniques. This means that our account profiling and contact list building service can add value to your campaign by optimising target data.

Account profiling expertise and experience

We have the technology and the expertise to provide you with a list of high quality, senior decision-makers. This ensures we can maximise the results we achieve for you throughout your journey with us.

A specialist account profiling and contact list building team

We have a team of people who really understand the importance of data. But not just any data – THE data that is going to drive results for your campaign. Our business’s success relies on us achieving success for your business. So, it’s in our best interest to ensure everything we do on your behalf reaches maximum potential.

Customer profiling

Customer profiling is the only way to effectively gather enough insight to identify, segment and define your ideal audience for specific messages. This is why our approach combines desk-based research and telephone research. Because this way we can gain maximum insight into customer profiles to drive meaningful connections.

We help you develop customer personas by bringing data to life. We produce intricately detailed customer personas based on insights into aspects of your customers like their potential spend and business challenges/objectives.

Make us part of your team

Whether you want to reach more customers who look like the ones in your current client base or break into brand new markets, our account profiling and contact list building service can help.

Client Testimonial

“We have outsourced to other telemarketing companies before who have had a very strong emphasis on number of appointments booked, but this all too often leads to pointless sales appointments, which can become costly if they involve significant travel costs.

However, I can honestly say of the 14 appointments booked by Smartlead, all these were qualified appointments and genuine opportunities for business. All the prospects were aware of exactly why I was there and we the appropriate decision maker. This is testament to the thorough set up process we went through for the campaign.

Although our buying cycle means that clients typically take 3 to 6 months to decide to buy, so it is a little early to assess the full success of the campaign, but early indications show that it has been a successful campaign, and produced a return of roughly £10 of opportunity for each £1 of investment made into Smartlead’s services. It has not just been the excellent output that has impressed me with Smartlead, but their system administration and reporting has been excellent, with a full brief on each and every prospect, clearly added to my diary, and also a pool of subsequent leads to nurture for those who were not yet ready to commit to an appointment.

I would have no hesitation in recommending Smartlead Marketing for anyone who is struggling with lead generation.”

Guardian Support