Lead Generation for Print Agencies: How We’ve Taken Your Competition to The Next Level

by 20 Oct 2023Lead Generation Articles

Looking for lead generation services for your print, signage, or creative agency? Discover how Smartlead can take your business to the next level!

Lead Generation for Print Agencies: How We’ve Taken Your Competition to The Next Level

Let us tell you a little secret – well, actually it’s no secret. Here at Smartlead, we’ve got a few specialist sectors, and one we’re particularly knowledgeable in is lead generation for the creative, print and signage market. We’ve been VERY busy sending UK print and creative businesses (just like you) to new heights, and they (and we) are totally stoked about it! So grab a cuppa, and peek behind the curtain to see exactly what we’ve been cookin’ up. Is your business the lucky next in line?

Smartlead Lead Generation for Print: Take a Gander at these Jaw-Dropping Numbers

Picture this: we’re 83 days into a 120-day campaign for one of our awesome clients, and their numbers are through the roof—60 appointments, 10 quotation requests – totalling about 70 very hot new business opportunities for them to reach out and grab. In fact, our leads have resulted in a whopping £250,000 in business for this client already! That’s right, our dedicated team pulled out all the stops for this company, hooking them up and engaging them with new sales opportunities galore.

They are thrilled with the results, and their review couldn’t have made us feel warmer or fuzzier:

“We have been working with Smartlead Marketing to generate new sales opportunities for our business and are very pleased with the results. The communication from the team was excellent and throughout the campaign, we were kept up to date with regular reports, demonstrating how they were tracking our progress. The results were even better than initially hoped for and are still ongoing. We would highly recommend Smartlead to others considering lead generation services.”

printing press

Case Study Numero Dos – Business Growth for Days

But why stop at just one example? Our buddies at a full-range print solutions company were dancing in the streets (well, metaphorically, it’s cold out there) after our 20-day campaign landed them 8 appointments with key decision-makers. If you’re wondering whether they enjoyed working with us, they described our head honcho Simon and the team as “highly professional” and “great to work with.” We blush! But, we also agree. We’re a pretty great bunch.

Bringing the Lead Gen Magic to another Print Client

Now, here’s a hefty case study for you to sink your teeth into. Our friends at a leading signage contractor and wide-format printer called upon us for a 50-day campaign that turned into, well, two campaigns! The results were so mind-blowing in the first campaign (37 appointments, 11 A leads, 13 B leads, 29 C leads, and 66 D leads) that we doubled down for round two. In total, we hooked them up with 52 appointments, loads of leads, and 16 referrals across both campaigns!

40% of marketers cite lack of resources as their biggest obstacle to lead generation


There’s more, too. By the end of it all, we handed over a meticulously cleansed dataset, perfectly segmented, packed with hundreds of relevant contacts and email addresses for future targeted campaigns. Boom—talk about a treasure trove of data for their team to use! 📈

What really made this partnership so stellar was our ability to integrate ourselves into their marketing division seamlessly. We were right there with them for internal sales conferences, talking strategy, analysing successes, and plotting how to conquer the print universe with email marketing and telesales strategies. It’s almost like we share DNA.🧬

No surprise here, but the client absolutely raved about working with us. Check out the sweet praise they gave us:

“We had always been apprehensive about telemarketing and outsourcing these services; however, Smartlead was exceptional right from the off. They integrated themselves within our business and became an extension of our sales team.”

Aww, shucks!

So, How Do We Achieve This Level of Success in Print Lead Generation?

print business lead generation

Well, we think the magic happens first because we’re one of the UK’s best marketing agencies ourselves. We completely understand how to navigate competitive markets. We have many specialisms here because our carefully curated team of expert telemarketers and account managers come from varied backgrounds and sector specialisms. They could engage a brick wall in a deep conversation about repaint options – and by the end of it, that wall will be begging for a full mural makeover! But, with the creative sector, we absolutely know how to push those buttons.

You see, our thing here at Smartlead is simple—we’re all about your growth, maximising those opportunities, and turning your untapped accounts into gold mines, all while making you feel like part of the family.

Now you’ve witnessed just a sample of the outright magic we’re brewing for the UK print and creative sphere, it’s high time you asked yourself—is your business next?

What’s the potential for your print or creative agency to make similar waves in a very buoyant market? There’s a big pie out there, and a slice for everyone who wants a piece. Perhaps we can help you snag a portion for yourself?

If this kind of lead generation for your print, creative or signage business could help you bolster those sales numbers, then you know where we are—sitting by the phone waiting to give your business the boost it deserves. Prime those printing presses guys – things are about to get busy.

Give us a shout, and let’s turn you into the next creative, print or signage superstar! 🌟

Book a Call


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