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Generate leads… Find new clients Grow your business FIND OUT MORE

Smartlead Direct was established in 2012

Over 100 years of sales and marketing experience

Specialists in IT, finance, software & recruitment

Global reach throughout Europe and America

We make it our business to grow yours…

The key to a company succeeding in the current business climate is to maintain its existing client base, whilst simultaneously nurturing a new pipeline and targeting new prospects. However many businesses simply do not have the time, expertise or resource to make that happen. With over 50 years of (telemarketing) experience across a range of industries, we are experts in assisting companies with new strategies to generate new businesses and expand their client base.

Our team

Simon Boswell (Director)

Simon formed SmartLead Direct in 2012, to offer clients a more research based approach to lead generation. Simon has 14 years’ sales and marketing experience in high level lead generation and telemarketing campaigns. He has continually succeeded in being able to deliver a consistent level of high quality leads/appointments for his clients, and has helped broker introductions with key decision makers at some of the largest companies in the world.

David Glennon (Director)

David joined SmartLead in 2016, bringing a wealth of knowledge developed over 15 years working within the sales and marketing industry. With an aptitude for providing solutions to IT and financial companies, David’s results-driven approach has led him to generating appointments with a range of C-level decision-makers at FTSE100 & LSE companies. His ability to fully understand and interpret each client’s objectives makes David an expert in the field of lead generation.

James Bellamy (Senior Account Manager)

James has been in the industry since 1999 and has extensive experience in the IT technology/services, professional services and finance sectors. Specialities – understanding complex propositions, identifying and reaching out to relevant decision makers (up to CEO level), appointment setting, lead generation and market research. A keen runner and triathlete, James is also captain of his local running club’s men’s team. 

Michael Finnemore (Account Manager)

Mike has been in the industry for almost a decade, starting in the commercial property industry and then moving onto financial services, professional services and IT. Some of his specialities include excellent customer service skills, making complex offerings seem simple, identifying and reaching out to relevant decision makers, appointment & telephone appointment setting, lead generation, market research and data cleansing. A proven leader and team player.

Ajay Keshwala (Training, Development & Account Manager)

Ajay has 13 years’ experience in B2B direct marketing for corporate, mid-sized and new business clients across IT, telecommunications, management consultancy, professional services and logistics. He has led campaigns, primarily focusing on generating meetings and sales opportunities. Proven ability to win repeat and referral business. Campaigns have included seminar attendance, end-user and channel partner campaigns into the UK, North America and EMEA regions.

Lucy Jamieson (Business Development Executive)

Lucy has a sales and marketing background spanning 16 years, and brings a wealth of knowledge within the telecoms and digital print industries. She has a proven track record generating new business opportunities with a range of C-Level decision makers from a range of sectors, including Manufacturing, Finance, Telecommunications and Health & Safety. Lucy qualifies appointments to a high standard, securing ongoing client relationships. Specialties include lead generation, appointment setting, market research and identifying customer requirements.

Minerva Wilson (Business Development Executive)

Minerva has 15 years’ experience in direct marketing, delivering complex propositions to a variety of key decision-makers to-C level across the UK, EMEA and US. Her background in the IT sector found Minerva delivering campaigns for various clients specialising in telecommunications, networking, cloud, and consultancy services. Her portfolio has since branched out into professional services, finance, legal and retail markets. Minerva’s research and negotiation skills ensure instant rapport, as well as a firm understanding of prospect’s needs and requirements to secure the highest quality leads and appointments.

Adam Simpson (Business Development Executive)

Adam started his marketing career working in a business-to-consumer environment, before moving to a business-to-business role over ten years ago. In that time he has worked on a huge variety of campaigns, targeting decision-makers from the front-line right through to C-Level. Adam specialises in simplifying propositions that are often complex and challenging in-order to make them easier to understand, ensuring that the messaging remains on point and thorough. Adam believes that this has been key in making sure that his campaigns have always been successful in exceeding the expectations of his clients.

Tom Fletcher (Business Development Executive)

Tom has over 7 years’ B2B sales and marketing experience, working across leadership and management, technology and recruitment sectors. Working in close partnership with his clients, Tom has demonstrated time and again his ability to deliver first class results on a variety of niche and challenging campaigns. His versatility has seen Tom work with a wide range of companies, ranging from start-ups, mid-level businesses and blue chip corporations.

Leanne Rich (Client Relationship Manager)

Leanne has more than 5 years’ experience in the industry, having started off in lead generation and specialising in IT & Financial Services. With a background in people management and communication spanning more than a decade, she now manages client relationships at SmartLead. From designing briefing documents to reporting on results, she ensures our team delivers campaigns which fulfil client specifications. Communication is key to Leanne’s role, along with an understanding of what is needed to produce a successful campaign. 

Aman Mann (Business Development Executive)

Aman started his career in a business to business environment. In that time, he successfully worked on campaigns with organisations ranging from SMEs to medium-sized companies. Aman has experience in employer retention forming close partnerships with a variety of companies in several sectors from marketing, financial services and retail across the UK and EMEA. Aman enjoys numerous sports by watching and playing football, NFL and basketball.

Claire-Marie Swain (PR & Social Media)

Claire-Marie has over 8 years’ experience in the industry. Having developed valuable relationships with the media, she proactively seeks opportunities to enhance client reputations. Claire-Marie offers marketing support to extend client reach both on and offline, whether it be compiling an engaging company brochure or boosting brand credibility with a content-driven social media strategy.

Claire Berry (Office Administration)

Claire has a wealth of experience covering many areas of business including sales, customer service and office administration. Prior to joining SmartLead Direct she was an office team leader for a retail company. Claire works part-time for SmartLead Direct and has responsibility for the company’s busy office administration.

A few of our happy customers

“The quality of the appointments that SmartLead generated for us were of very good quality and were well reported by their knowledgeable team. We have since converted some sizable pieces of business as a result of our activity with SmartLead and we are continuing to work closely in partnership with them to help achieve our new business.”

“SmartLead Direct are our telemarketing partner of choice, not only because they are local but because their experienced and research based approach really helped to generate some sizable opportunities for KWB as well as a healthy pipeline. Their reporting is intelligent and on point, the quality and experience within their professional team is what makes them stand out in comparison to other telemarketing firms we have used previously. I have no hesitations in recommending SmartLead Direct and I look forward to working with them again.”

“I would highly recommend SmartLead who did a tremendous job of generating a significant number of meetings for our sales team. They were able to internalise and articulate our value proposition quickly resulting in an average of 3-4 qualified meetings per week. They adapted to our internal SFDC easily and generated meaningful reports to measure progress. An experienced and professional team of Telemarketers.”

“TouchStar Technologies has been working with Smartlead Direct for a number of years. We use the company for telesales campaigns aimed at a number of diverse sectors (warehouse & logistics, oil & gas, facilities management, manufacturing, etc). The solutions that we promote to these sectors are relatively technical and complex but the Smartlead team has never failed to grasp the core features and benefits and have been able to engage meaningfully with prospective customers. The campaigns we commission from them have always resulted in a substantial body of potential projects for our internal sales personnel to convert. The ongoing communication and reporting of campaign progress and statistics is also impressive. I have been commissioning telesales campaigns for over two decades and rate Smartlead as one of the best agencies in the field.”

“SmartLead has been an excellent lead generation agency, providing both face-to-face appointments and helping to build out data in difficult to reach accounts. The team has a built up a strong relationship with our external sales team and proven a clear understanding of our business proposition and go-to-market strategy. This has resulted in successful campaigns and a strong opportunity pipeline.”

“SmartLead Direct has worked with KCOM’s Enterprise sales and marketing team to deliver quality appointments and insight and I can honestly say that they are a pleasure to deal with. Their attention to detail, grasp of complex solutions and ability to get to the right people continues to be a great asset to us.”

“I engaged with SmartLead not only because of their relevant experience in our sector but also because of their approach and willingness to understand our business and service offering. They did their research, asked the right questions and worked hard to ensure we had confidence the messaging was on point. The team worked closely with us during the initial campaign, feeding back comments from prospective clients and working with us to further tailor the message.  As a result, SmartLead has generated well-qualified leads and appointments for us, brokering C-level and decision-maker introductions within our target sectors and organisations. We are already starting to see a return on our investment with opportunities they found starting to generate revenue.”

“SmartLead Direct has worked a lot for Henley Research International in both lead generation for our executive search business and as head hunters. Their telephone manner is such that they can call someone who is not expecting a call and put them at their ease very quickly, establishing a rapport easily. Without being overly pushy they have the knack for achieving the desired outcomes from their calls.”

Henley Research

“SmartLead has worked on a number of business development projects for my professional services firms. They have always produced excellent results and I have no hesitation in recommending them.”

David Waller, Chairman of Birmingham Chamber of Commerce

“SmartLead helped us to identify a specific target audience in a new market. Without their assistance we would never have made the required progress.”

Squire Sanders

“Having initially engaged SmartLead Direct early in 2013, this will be our 4th year of working with them, and they have now become a valued and trusted part of our business development operation. SmartLead has delivered a consistent level of high quality leads and appointments for APR, helping us to identify and nurture opportunities as well as brokering introductions for us to meet with key decision makers at some of the largest insurance companies in the UK. Many of these have been converted into repeat business for us and SmartLead’s service has generated a strong return on our investment. We have confidence in them representing our business and value their capability not only in delivering our proposition messaging but also getting us in front of the right people. They work closely with us to tailor their approach and take the time to understand our business and proposition. We are happy to recommend SmartLead Direct to assist with business development, lead generation and marketing activity.”


“SmartLead Direct worked for Nexus Professional Network, a start-up in the professional services sector, for six months over a two year period. Their prime role was to obtain appointments through telephone calling for directors with senior decision makers. They exceeded our agreed target for numbers and quality of appointments. The team was able instantly to create a rapport with prospects and could explain simply but accurately the features of our service which were likely to interest each prospect. SmartLead go that ‘extra mile’;  as well as qualified leads, they also provided a wealth of market intelligence and contacts who were worth including on our customer database even though they were not immediate prospects. All in all they were a pleasure to work with and acted as a great ambassador for Nexus in its early months.”

Nexus Professional Network
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